Google Analytics 4 – How To Set It Up

How to Setup GA 4 – Two Approaches

If you already have Google Analytics setup but haven’t upgraded to GA4 yet, the following instructions will help you migrate your current Google Analytics setup into the new GA4 setup.

1. In Google Analytics, click  Admin (lower left).
2. In the Account column, make sure that your desired account is selected. (If you only have one Google Analytics account, it will already be selected.)
3. In the Property column, select the Universal Analytics property that currently collects data for your website.
4. In the Property column, click GA4 Setup Assistant. It is the first option in the Property column.
5. Click Get started under I want to create a new Google Analytics 4 property.
6. If your site uses the gtag.js, tag, you have the option to Enable data collection using your existing tags.

If you’re setting up Google Analytics or GA4 for the first time, the following instructions will show you how to find the Google Analytics 4 tracking code (gtag.js

1. In Google Analytics, click  Admin (lower left).
2. In the Account column, make sure that your desired account is selected. (If you only have one Google Analytics account, it will already be selected.)
3. In the Property column, select “Data Streams.”
4. Then click on your website (or if you haven’t added it yet, click the blue “Add Stream” button and select “Web”
5. In the second section down titled “Tagging instructions,” click the “Global site tag (gtag.js)” option
6. Here you’ll find your Google Analytics tracking code, which you can copy and paste.

The instructions above are a simplified walk through on a particular step – getting your GA tracking code. If you’d like to see a full walk through on installing Google Analytics 4 with GTAG or want to get more information on using GTM (Google Tag Manager) with GA4, the video below will provide a more thorough walk through of the overall installation process.