Laurie and Will run a farm and an online business that sources produce and foods from local farms and co-ops in the Alabama and Georgia regions. Their website is used as their primary sales mechanism. Customers can sign up for an annual membership that let’s them purchase fresh, real foods from them. Moore Farms and Friends then delivers their orders to various locations throughout the region for customers to pickup. Orders are delivered weekly. And customers can customize their orders, or order pre-configured boxes of items.
Their old website functioned well, but the look was seriously outdated. They needed to update their business website to make it more attractive to future buyers and make it easier for existing members to place their orders.
We wanted to give off a “farm” feel without getting too cheesy with the design. We also wanted to develop a modern, eye-catching design without losing sight of the fact that the business owners and their partners are all farmers. In order to pull it off, we used the a dirty green as our primary color focus to amplify the produce aspect of the business. We also used a gray tan hue as our secondary color and a dirty, grainy background pattern for the website’s page backdrop. This gave us that feeling of a farm while allowing us to incorporate more modern design trends into the website’s layout. The end result was a modern, visually interesting website coupled with a simple user interface to make the online shopping experience simpler and more enjoyable to the website’s members.
“Oh my gosh I have tears in my eyes, it is so pretty! I love it… I am thrilled!”
Owner at Moore Farms and Friends
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